Bannon, Carlson and... Liz Truss? Exploring the Former PM's Attempt for Make America Great Again
The former UK leader, began the first edition of her video series with a pledge to unmask "the evil-doers" attempting to undermine Britain, the US and Europe. Truss elaborated she would reveal how an "international network of progressives work to subvert the democratic process and the electorate's mandate."
"We're going to look at the Maga phenomenon and understand how it can be replicated in Britain," Truss declared. "We'll be talking to the prominent voices of the Maga movement."
In advance of the program's debut, there was a notably ardent backer. "This represents the dawn of a type of revolution," remarked John Solomon. His conservative Just the News will carry the ex-PM's new broadcasts.
Establishing Ties in the Conservative Media Landscape
Compatriot supporters, such as a pro-Reform adviser, played a role in her set up the Truss's program. The setup is competent, though simple. She has gathered a subscriber base of 10k in her first week and her first episode garnered 67,000 views across the same period.
This marks a small opening, but in making common cause with the journalist, Truss is being pushed into a well-developed political media sphere creating and spreading Make America Great Again themes. Key fixations involve claims of media suppression by the traditional news outlets and a goal to remove a shadowy government apparatus – a force that Truss blames for the rapid conclusion of her short and troubled leadership.
"Just the News is not widely recognized outside of the Maga world, but it does have gravitas there, largely because of Solomon, who gives commentary on conservative outlets like Steve Bannon's War Room and has even questioned Donald Trump," noted an anthropology expert, who has analyzed the Make America Great Again phenomenon.
A Divisive Associate
Truss's attempt to transplant Maga media to the UK has drawn her nearer to controversial figures such as the journalist.
He established his media outlet after criticism following accusations of circulating misleading narratives about the President's actions in the Ukraine, as well as disputed reports about one-time diplomat to that country.
Solomon's reporting were repeated across the conservative press, with he serving as a frequent visitor on the prominent Fox News program. Trump himself promoted his stories.
He wrote the Ukraine claims in a set of articles for the outlet the political newspaper, where he was moved to a columnist role when staffers raised concerns over his articles. His claims were pivotal in the then-president's request for the Ukrainians to look into Hunter Biden and his father in that year. These actions resulted in impeachment charges against Trump. The Senate later acquitted the then-president.
Weeks after he exited the publication in late 2019, the publication revealed it was carrying out a review of his columns about Ukraine. It found Solomon had cited untrustworthy contacts and noted he "did not disclose important details about key Ukrainian sources, including the fact that they had been indicted or were the subject of inquiries."
Becoming Part of the Sphere
Solomon's own TV and radio guest spots are a indication of the conservative ecosystem Truss is joining. Solomon mentioned his endorsement of her new show on a broadcast he helps run on the right-wing channel, a conservative television outlet that is where you find the Maga influencer Steve Bannon and on which former Fox host Tucker Carlson also is seen. She has already interviewed Bannon on one of her first podcasts.
In linking up with this media figure, she has become a niche participant in a much wider network of right-wing publications that often amplify each other's content.
Solomon's own podcast and Real America's Voice show have repeatedly hosted figures such as Mike Benz, a conservative commentator whose arguments against USAID was cited by the X owner as justification for shutting down the international development organization.
A Cross-Border Foray
Even though her awkward delivery and political travails have drawn derision at home, some US observers do not dismiss her attempts to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.
"One must regard folks like that seriously, despite the fact that you may not want to take them literally," commented Rob Flaherty, who worked in the Biden administration.
"You saw how in the last election cycle Donald Trump used that alternative press to get his message out. Without a doubt that ecosystem exports and influences discourse overseas. It seems fairly obvious to me that the conditions in the United Kingdom are comparable to what allowed this non-mainstream media network to thrive here."
Professor Alan Finlayson, said the online conservative ecosystem was already making its presence felt in Britain.
"The internet transcends national boundaries," he said. "There exists a sort of milieu within which ideas travel – at times manifesting in radical ways and occasionally in softer tones – but which is networked."
The academic said the growth of the digital conservative movement in the United Kingdom recently meant the "chance to have a growing impact is substantial."
Cross-Atlantic Aspirations
"The former PM and political figure Nigel Farage recently appeared at the Conservative Political Action Conference, where I observed they deployed Make America Great Again rhetoric prior to the {king of Maga|